Alderman Richard Hedlund said whether the land is rented or not, it is a paid parking area, so the city is still making money from it.
âIf it’s not written for an event, it will still be metered parking,â Hedlund said. âSo it’s a lossless situation, but it kind of gives people who are organizing an event a place they can reserve to park if they want.
Alderman Mary Jo Fesenmaier asked how parking will be enforced when someone rents it for an event.
Klein said people who attend an event will receive a parking permit via email that they can print out and place on their windshields.
âIf a car doesn’t have this permit, then the police or parking lot staff will enforce it,â she said.
Klein said making the parking lot available for rent could encourage more people to rent the Riviera Ballroom for an event.
âIt’s a selling point for corporate events,â Klein said. âI guess it would work for weddings too, but if they want to book this whole lot, they have to pay a premium for that, I think.
At the finance committee meeting, Director of Parking Operations Seth Elder said making the land available for rental would provide parking for people who rent the Riviera Ballroom and help alleviate parking issues in the area. other areas of downtown Lake Geneva.