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MultiChoice Studios: delivering premium African content globally in 2022

Johannesburg, March 04, 2022 (GLOBE NEWSWIRE) — JOHANNESBURG, MARCH 1, 2022: MultiChoice Studios, the content sales and distribution arm of the MultiChoice Group, will bring a new selection of premium African content to the world in 2022. The MultiChoice Group is home to one of Africa’s largest digital satellite TV services, which includes DStv and GOtv channel packages as well as Showmax. A wide selection of content produced and commissioned by MultiChoice showcases top talent from across the continent and delivers consistently superior production value, making it highly sought after in both the Group’s core African markets and various international markets .

Established in 2013, MultiChoice Studios offers over 65,000 hours of content in a range of different formats and genres, showcasing African stories to the world. And more premium content will be added throughout 2022.

“MultiChoice Group is the largest producer of original television content on the continent,” says Mauro Black, Director of Content Sales and Distribution for MultiChoice Studios, “and our extensive catalog features titles that appeal to a wide range of audiences. .

“All of our co-produced and commissioned titles are in high demand, and in 2021 we’ve seen incredible growth in that demand. We’ve licensed seven times more series and movies than the year before, which puts us firmly on the scene. world as a premier television content provider.”

Continuing to focus and invest in African storytelling and talent, the Group recently launched The Wife, a true African original, based on characters from the critically acclaimed novel series by lead author, Dudu Busani. -Dube. This title has proven extremely popular in South Africa and the SADC region. Shot in isiZulu, the telenovela is set to be dubbed into French for distribution in intercontinental and international markets via Canal+, a premium French-language television channel.

MultiChoice has a long history of licensing titles to Canal+ and demand for its content in the markets served by the channel is growing. The licensing of The Wife also highlights a growing trend among many buyers, who are asking for bundled packages containing both evergreen dramas and new releases. This testifies to the quality of the productions offered and also to the fact that they meet all the technical requirements for dubbing in other languages.

Additional titles from MultiChoice’s catalog of world-class series include romantic comedy-drama, Entangled; the gripping human drama, Lioness; the haunting crime series Reyka; and the thrilling political drama, The Republic, which showcases the best writing, acting and producing talent the continent has to offer.

The range of films is equally wide, with Glasshouse being a standout recent example. The paranormal drama, produced in 2020, received rave reviews at several festivals around the world, including Fantasia in Canada and the New Zealand Film Festival. Kelsey Egan’s dystopian take on family, secrets and survival was released in the UK on Sky, iTunes, Amazon, Google X Box and Virgin Media, followed by releases in Australia and New Zealand. The interest and demand for this film is well deserved, and it has led to even more buyers taking interest in MultiChoice’s catalog of films, many of which have global appeal.

“One of the many characteristics that defines the authenticity of our content is that we produce a lot of shows in African languages,” says Black. “The hugely entertaining Afrikaans comedy, Troukoors, which tells the story of a wedding planner and her friends as they navigate life and love, is just one example.”

Within the docuseries genre, the gripping series, Devilsdorp has proven equally popular, weaving the chilling story of the murderous spree of a religious cult.

“As the leading and credible source of African narrative, MultiChoice not only showcases and advances cinema in Africa,” says Black, “it also showcases African talent on the world stage.

“MultiChoice Studios provides access to this vast treasure trove of storytelling and is the destination of choice for content buyers around the world. It is the best place for the international film and television industry to find African content from quality and award-winning.”

Elizabeth Fourie
MultiChoice Group Ltd
[email protected]