Lynda Smallman is here to take the stress off and make sure everything goes smoothly on the big day.
Describing herself as “a bit of a marriage breaker”, she loves helping couples celebrate this important milestone in their lives.
“I’m really passionate about what I do because I love weddings,” says the wedding planner and coordinator who lives in Madeley with her husband and two children. “It’s a good excuse to see so many different themes and styles, every wedding is different.”
Previously working in the hospitality industry, Lynda has been planning weddings for many years and started her own business, LMS Weddings, in 2015.
The 45-year-old now works with couples from Shropshire, Worcestershire, Staffordshire, Herefordshire and the West Midlands.
From finding the perfect venue to finding suppliers, Lynda, who is accredited with the UK Academy for Wedding and Event Planners, can handle every organizational detail.
When it comes to the wedding day, she will make sure everything goes like clockwork and according to the happy couple’s plans.
“I started planning weddings but realized that more and more couples wanted to plan their weddings themselves and couples were having DIY weddings where they rented a marquee in a field, barn or a party hall and they tended to want someone to run the day.
“If a couple is having a wedding at a hotel, there’s usually a manager or duty coordinator to take care of the schedules and deal with vendors on the day, but if they’re doing it alone, they need someone. ‘one to do it so they can focus on your marriage.”
Most couples book Lynda’s services well in advance of their wedding day. “Most book between nine and 18 months before their wedding and I already have reservations for next year.
“I can take care of as much or as little as they want. I can help them find suppliers – I’ve even gone shopping with a bride.
“With on-the-day coordination, I usually get involved about a month before the wedding. I like to meet the couple where they are going to get married. have their way and I can help them in their projects.
“I always do a site visit to make sure I pass on useful information to suppliers, such as whether sat nav can take them to the wrong place, so they don’t get lost in the day.
“I contact all the suppliers two weeks before and the day before meeting the couple and finalize all the timings then I manage them for them during the day”, explains Lynda.
“Managing through the day can be quite stressful, especially if there are issues like supplier delays.
“But as long as the couple don’t know, I can handle the stress so they don’t have to,” Lynda says.
It’s a job that can involve being a “jack of all trades”, she adds. “I had to take care of everything, even the electricity and plumbing. No one – the bride and groom or the guests – wants to deal with a clogged toilet or lights going out because the generator is running. .
“I keep telling my husband that I should take a maintenance course,” she explains. Recently, Lynda was delighted to be named among the winners of the Hitched Wedding Awards 2022, which honored the UK’s most recommended wedding vendors.
Decided by couples leaving positive reviews, the awards aim to highlight wedding companies that have provided exceptional quality of work and customer service.
Wedding website Zoe Burke said: “Here at Hitched, we’re thrilled to be able to celebrate bridal companies that go above and beyond for their couples.
“These have been incredibly difficult years for our industry, so it means so much to us that we can commend these companies, reward them and recognize them for their efforts, based on honest feedback from the couples who have worked with them. there is no better judge than a happy couple who have experienced the salesman’s work first-hand, after all.”
Lynda, who prides herself on her attention to detail, says she was “shocked” to receive the award, especially since she was chosen by her customers.
“Hitched is well known in the wedding industry and a lot of couples go there to find suppliers, so to be one of their winners is fantastic,” she adds.
For Lynda, seeing all the hard work come together on the perfect wedding day is the most rewarding part of her job.
“The best thing about a wedding is knowing that the day went as planned and the couple had the day they dreamed of. I also enjoy meeting couples and building a relationship. I love weddings, which is why I’m so passionate about what I do,” she told Weekend.
For more information visit lmsweddings.co.uk or facebook.com/LMSWeddingplanner