Wedding Photographer

Lull hits wedding industry again: The Tribune India

Tribune press service

Neeraj Bagga

Amritsar, January 14

Hit by Omicron and its SOPs, professional traders associated with the wedding industry say they suffered losses as their bulk orders see a drop.

A wedding provides employment for a large number of people from various professions such as musicians, waiters, electricians, photographers, videographers, DJs, florists, decorators, security guards, caterers, cooks, taxis and others. This is when vegetables, fruits, dairy products, poultry, spices and other foodstuffs are bought in bulk, giving a boost to sales, thus injecting liquidity into the market.

Happy Narula, who works in the wedding industry, said that all of a sudden the uncertainty over this industry started to weigh heavily. “We are keeping our fingers crossed and eagerly awaiting the release of the guidelines on January 15. However, given the high number of new positive Covid cases being reported every day, we don’t think the restrictions will go away any time soon. A rough estimate suggests that business amounting to crores is not taking place and thousands of daily wagers associated with the wedding industry have completely lost their income.

Salil, a wedding photographer, said many organizers have postponed while some have reduced their duties, directly affecting their assured income. Ranjit Singh, a resort owner, said that according to schedule, the post-Lohri wedding season is expected to ramp up and hundreds of shows are scheduled until the first week of March. Wedding functions bring sale to a cross section of trades such as expensive jewelry, clothing, cosmetics, merchandise, home electrical gadgets and a plethora of other products.

Vipul Kumar, a florist, said new orders for decorating weddings and receptions and the steps of the bride and groom were halted as people were unsure how long the restrictions would remain in place. He said a team of 10 to 12 people were busy decorating a function.