“The government must go beyond lip service”
Raja Rani Travels Chairman Abhijeet Patil told Greater Kashmir that the government needs a roadmap to put Kashmir on the international map of wedding destinations and go beyond “lip services “.
“If the government of Jammu and Kashmir is serious, it just needs to sit down with the stakeholders and strategize to make Kashmir the preferred wedding destination.” “The general fear must disappear. Infrastructure needs to be upgraded and aligned with stakeholders including fashion designers, makeup, sets, sets need to be readily available,” he says. “Sometimes the government has to understand that some projects don’t just go through lip service or photo ops,” he says. “Currently, wedding tourism is booming in India, and Indian weddings are making their mark in the world. what they need is good management of things and affairs at the helm.” I have to say that the government needs a roadmap and a vision. Kashmir needs to go beyond the honeymoon to the wedding destination,” says Patil. “Today we are in Mauritius and we have destinations planned until March 2023 in countries like Russia, Dubai among others.”
A local actor, Hafeez Ur Rahman, who writes on Kashmir’s economy, says that “the government must work to lift international opinions on Kashmir. This will surely help Kashmir’s economy especially tourism in Jammu and Kashmir to grow by leaps and bounds. Relevantly, the valley has seen record high tourist numbers, with officials saying more than 1.06 crore tourists visited Jammu and Kashmir in the current year. Officials from the Jammu and Kashmir Ministry of Tourism said the government is focusing on wedding tourism in a bid to boost tourism in the union territory. “Many large weddings were performed in the suburbs of Pahalgam, Gulmarg and Srinagar,” officials said. They say future weddings are likely to be held at five-star hotels like Vivanta by Taj and Grand Lalit, nestled deep in the Zabarwan Forest Range and overlooking pristine Dal Lake.