In an effort to have fun the varied cultures and altering preferences of millennial brides-to-be, Kalyan Jewelers has revamped its wedding ceremony jewellery assortment – Muhurat with new unique hyperlocal jewellery designs impressed by adopted jewellery developments and traditions. in numerous components of the nation. .
With this initiative, the corporate goals to consolidate its presence within the section of wedding ceremony jewellery, which contributes a majority share within the turnover of the corporate.
Kalyan Jewelers has 13 regional sourcing facilities throughout the nation, enabling the model to supply a variety of region-specific jewellery designs produced by native artisans.
The Muhurat assortment contains a variety of designs starting from genuine Nakkashi designs from Karnataka to elaborate Polki jewellery from Rajasthan to gem-studded items from Telangana with a definite filigree model from Orissa, in addition to modern diamond designs. evergreen and gold jewellery that might go well with the trousseau of new-age brides nationwide.
Talking concerning the revamped Muhurat Assortment, Ramesh Kalyanaraman, Govt Director of Kalyan Jewelers, mentioned, “Over the previous 12 months, we’ve seen weddings evolve into extremely personalised celebrations, with brides selecting to remain genuine and actual. This desire can be mirrored of their selection of wedding ceremony jewellery, with every decoration reflecting its character and cultural heritage.
“As a model with a pan-Indian presence, we perceive that the jewellery worn on this present day is a heirloom that each lady is proud to personal. It is also why our unique line of wedding ceremony jewellery has region-specific designs which can be expertly crafted and designed by native artisans from throughout the nation. Muhurat 2.0 is actually a celebration of in the present day’s new age bride, ”he added.
Kicking off this wedding ceremony season, Kalyan Jewelers has launched the most recent version of its marketing campaign to advertise the Muhurat assortment. The star-studded marketing campaign noticed its international model ambassadors Amitabh Bachchan and Katrina Kaif share display screen house with regional model ambassador, Prabhu Ganesan, come collectively to have fun a really memorable intimate ceremony.
Beforehand, the jewellery model launched Muhurat @ Residence to mark the development of intimate and DIY weddings, which had change into extremely popular amid the lockdown restrictions.
Because the launch of the Muhurat Assortment in 2018, the corporate has launched various progressive initiatives such because the Muhurat Flooring in addition to the one Muhurat showroom.
Wedding ceremony customers can even get pleasure from the advantages of devoted Muhurat flooring in flagship showrooms in addition to Muhurat-only showrooms that completely supply bridal jewellery for an expensive, personalised and elite procuring expertise.
Take a look at the Hindi model of the marketing campaign movie on the Kalyan Jewelers YouTube web page:
Kalyan Jewelers’ Muhurat assortment is out there on the model’s showrooms in India or via the reside video retailer by logging in on-line right here.
Based mostly in Thrissur, Kerala, the corporate is a jewellery maker. Beginning with the primary jewellery showroom in 1993, Kalyan Jewelers has loved a long-standing presence within the Indian marketplace for over 20 years.
Kalyan Jewelers has been among the many pioneers within the Indian jewellery market to (a) educate shoppers on sure trade points similar to transparency, purity of gold, weight, value part of knickknack; (b) set up the best high quality requirements for its jewellery, and (c) introduce full value transparency with its merchandise.
Kalyan provides a spread of conventional and modern jewellery designs in gold, diamonds and gems to satisfy particular buyer wants. Kalyan Jewelers has 137 showrooms in India and the Center East.