Wedding Planner

‘Kajal Aggarwal’s marriage ceremony was organized in simply 35 days’: occasion designer Ambika Gupta


Ambika Gupta, luxurious marriage ceremony planner and actor behind The magnificent marriage ceremony of Kajal Aggarwal, based his firm The A-Dice Venture about eight years in the past. These have been the times when Chennai nonetheless wanted a bespoke marriage ceremony design firm, Gupta says. “I turned a design entrepreneur as a result of I needed to specific my creativity, generate happiness, be my very own boss and do one thing drastically completely different from the norm. The one factor that has continued with me from the beginning is the thirst to create one thing new and irreplaceable each time.

At the moment, the Gupta model has made its presence felt all through India in addition to in worldwide markets. She not too long ago spoke with the outlet about her expertise with organizing Kajal’s marriage ceremony, the way forward for Indian weddings, and many others.


The pandemic has had a huge effect on many industries. How has this affected the marriage business?

The affect is multidimensional. The beginning of the lockdown final 12 months clearly affected each enterprise, however as soon as the restrictions have been relaxed the challenges got here in lots of varieties. For starters, we won’t entry crafts, manpower, and inventive assets as simply as we as soon as might for apparent causes. Our deadlines are shorter and the stress is far more intense as we have now to race towards the clock to coordinate particulars on journeys, sanitation protocols, places and deliverables. However we adapt, be taught and transfer on.

Marriage ceremony venue design by Ambika Gupta (Picture credit score: The A-cube undertaking)

What sorts of challenges are you dealing with as a marriage planner through the pandemic?

There are lots of challenges, however above all, deadlines should be stored on monitor, buffer time must be enough to deal with final minute curve balls, and we have to make sure the well timed supply of assets akin to flowers, clothes and different necessities as a result of we live in a time when irregularity is common. As well as, the pandemic has modified the costs of uncooked supplies, labor, expertise and crafts, so we have to preserve that in thoughts as properly. The most important problem is retaining everybody protected and making certain that safety protocols usually are not compromised at any time.

You imagined the theme “From Kashmir to Kanyakumari” for Kajal Aggarwal’s marriage ceremony. Are you able to share some particulars?

Kajal and Gautam are deeply rooted of their heritage and deeply respect one another’s traditions. Their marriage was to replicate their love for his or her nation and their varied cultural influences. So the theme was good. To provide you an instance, for the ultimate ceremony, Kashmir-specific views and experiences have been included into the design to pay homage to Gautam’s legacy. The theme was “Shikara – Journey of Love” and we reproduced the mountain ranges and the majestic Dal Lake. the mandap was harking back to a pyramid and paid homage to the hilly terrain of Kashmir. It was held in place by gold frames and translucent pale pink screens. the mandap wore intricate particulars of a shikara, with panels harking back to Kashmir barges and we additionally superbly framed items of pashmina embroidery. It was our manner of creating Kashmir a part of the celebrations.

As an artist, Kajal values ​​artistic inputs and completely trusted me. I feel we related properly as a result of we’re each detail-oriented.

How was the expertise of internet hosting a celeb marriage ceremony?

It was my third movie star marriage ceremony. The primary was the marriage of Radhikaa Sarathkumar’s daughter, Rayanne, to IPL ace bowler Abhimanyu Mithun in 2016. The second was the marriage of the daughter of well-known creative director Sabu Cyril, who can be the artistic pressure behind the design of the manufacturing of the franchise “ Baahubali ”. And, after all, we designed Kajal Aggarwal’s marriage ceremony final 12 months. Kajal did not behave like a celeb in any respect. She is a really grounded, humble and far-sighted individual and he or she and her household have been very assured and conscious of how artistic concepts flip into actual experiences. They gave me detailed details about their preferences, then let me design and create to one of the best of my skill. It was an exquisite expertise working with and for her and attending to know her beautiful household. It is only a coincidence that her sister Nisha noticed my portfolio, and after a number of calls and conferences, we have been on our manner. Not a flashy individual herself, Kajal needed her marriage ceremony to be understated but elegant. With that in thoughts in addition to the couple’s roots and their respective cultural heritages, I developed the fundamental concepts and the remaining was only a lovely natural course of. We organized the marriage in simply 35 days.

Weddings within the midst of the pandemic have develop into intimate affairs on a small scale. How has this modified the thought of ​​the “massive Indian marriage ceremony”?

Historically, a big Indian marriage ceremony has a minimum of a minimal of 250 individuals and might even be as much as over 15,000 company. Now weddings ought to be all about personalization, element and heat so that each visitor feels particular. The “wow” issue ought to at all times be there with a way of grandeur. The quantity of people that can attend a marriage could have gone down, however when it comes to decor, we do not see quite a lot of downscaling. Individuals are even able to go for vacation spot weddings and we not too long ago had one in Pondicherry. The pandemic, nevertheless, has made individuals much more conscious of environmental and social issues, so many {couples} are embarking on inexperienced weddings which are inclined to points akin to waste technology. Many now consciously give again to the much less privileged sections of society.

wedding decor Marriage ceremony decor designed by Ambika Gupta (Picture credit score: The A-cube undertaking)

Have Vacation spot Weddings Suffered?

Vacation spot weddings enable individuals to interrupt free from on a regular basis tensions and style one thing like a trip getaway. So there’s a big surge in vacation spot weddings, though finally all of it depends upon journey restrictions which change very steadily. Proper now, attributable to worldwide journey restrictions, there’s a big surge in curiosity in Indian locations. In the end, the pandemic will determine how robust the development is within the coming months.

Some (together with celebrities like Dia Mirza) have additionally been within the information currently to prepare inexperienced and sustainable weddings? Do you combine the identical in your initiatives?

I’ve at all times averted the usage of non-biodegradable supplies and like to make use of environmentally pleasant supplies at any time when attainable, be it pampas grass, wheat stalks, native arts and crafts. to scale back the carbon footprint or take away as a lot as attainable with plastic, styrofoam and different staples that slip into massive occasions. Additionally it is vital that we assist our native artisans and farmers throughout this pandemic and I at all times have this in thoughts at any time when I sit all the way down to plan a design.

How do you see the way forward for weddings in India?

How individuals manage their weddings will rely on the path the pandemic takes within the time to return. Human beings crave pleasure and connection and this can by no means change and weddings will happen with restricted company and in sanitary settings. Small intimate weddings will stay widespread for a while. Personalization would be the key and can develop into much more nuanced. As a designer, I can do much more, play with the 5 senses to make the expertise much more memorable, interactive and experiential.


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