Wedding Service

JOOR’s leading digital wholesale platform enters the bride

NEW YORK, December 14, 2021 (GLOBE NEWSWIRE) – Looking ahead to 2022, an industrial research company The marriage report predicts that the number of scheduled marriages will skyrocket to their highest level in more than a decade. Brides everywhere are already looking for the perfect outfit to wear on their special day. In a time of unprecedented supply uncertainty, the JOOR digital wholesale management platform has extended to the bride to streamline the buying and wholesale process and enable brands and retailers to connect, collaborate and place orders digitally from anywhere in the world. This category builds on JOOR’s already established position as the world’s leading B2B digital platform for luxury and fashion, with more than $ 1.5 billion in wholesale transactions processed each month.

Bridal brands that sell dresses, shoes and accessories on JOOR create virtual showrooms that can be personalized for unique retailers, facilitating effortless discovery and seamless purchasing power. Within the platform, wedding brands have access to real-time sales data throughout their wholesale process. Renowned clothing designers exclusively using JOOR to conduct their wholesale business include Vivienne Westwood, Elie Saab, Maggie Sottero, Maria Lucia Hohan, Temperley and Simone Rocha. They are joined by luxury wedding shoe brands such as Jimmy Choo.

To complement the brand platform, JOOR offers a retail-centric product that leverages brand data, providing an advanced assortment planning tool. The brand and retail products work in sync and data flows within the same ecosystem, fostering a seamless experience for both sides of the transaction. Over thirty global retailers exclusively use the JOOR retail platform, including Neiman Marcus, Shopbop, Printemps and Harrod’s.

Today, JOOR announced that Kleinfeld bride is the latest exclusive retailer to join the platform. For more than 75 years, Kleinfeld has provided brides with unprecedented personal clothing consultations, creating a unique step in their wedding planning journey. Using cutting edge digital technology such as JOOR, Kleinfeld’s is able to stay on top of the latest fashion trends, further strengthening its commitment to providing a top notch wedding shopping experience.

JOOR CEO Kristin savilia stressed, “JOOR is the digital platform particularly focused on advancing and growing the wholesale activities of the world’s leading luxury brands and retailers. We’re excited that the wedding industry has recognized the value offered by our platform, and it’s wonderful that Kleinfeld is joining the ecosystem.

Kleinfeld EVP and Chief Operating Officer Marissa Rubinetti explained: “As an organization, we recognize that the digital transformation of our business is essential to develop and maintain Kleinfeld’s bespoke customer service. We are excited to partner with JOOR as we continually work to provide brides with the best assortment of dresses and accessories.

About JOOR
JOOR is the world’s leading wholesale management platform, with over $ 1.5 billion in wholesale transactions processed each month. More than 13,000 brands and more than 365,000 selected fashion retailers in 150 countries log onto the platform every day. With the commitment to fuel the advancement and growth of brands and retailers, JOOR provides a digital ecosystem that combines dynamic virtual showrooms with collaborative tools, including JOOR Passport, which centralizes the show experience. professional through several global fashion events. JOOR users benefit from flexibility, visibility, performance and a better understanding of their business. JOOR is the exclusive platform for major luxury conglomerates such as LVMH, Kering and Richemont, as well as brands such as Balenciaga, Valentino and Saint Laurent. JOOR has exclusive partnerships with over 30 leading global retailers using the JOOR Retail Partner platform including: Harrod’s, Neiman Marcus, Harvey Nichols, Printemps, Bergdorf Goodman, Shopbop,, Revolve, FWD, Liberty London and Dover Street Market. JOOR is headquartered in New York with offices in Los Angeles, Philadelphia, Paris, London, Milan, Madrid, Berlin, Melbourne, Tokyo and Shanghai. For more information visit: