Wedding Finance

Divalicious celebrates its 10th anniversary

Vanitaa Bhatia, co-founder of Divalicious
Image Credit: Provided

Celebrating its 10th anniversary with a more diverse and exciting lifestyle showcase, DIVAlicious returns to Dubai from September 30 to October 2 at the Godolphin Ballroom, Jumeirah Emirates Towers Hotel on Sheikh Zayed Road. Showcasing a combination of high-end luxury designers and emerging affordable designers, the three-day exhibition showcases a new concept of luxury designers offering their collection at affordable prices – all items in the show are under 2,000 Dh.

The fashion and lifestyle exhibition is aimed at women, men and children, with a wide range of fashion accessories, decoration, gifts and edibles.

Vanitaa Bhatia, co-founder of DIVAlicious, says more about the upcoming show.

Tell us a bit about Divalicious’s journey.

DIVAlicious started with a small idea and this 10 year journey has been so quick I can’t imagine how we got to this big step. Our first show was a little pop-up with 11 exhibitors, which had such a fabulous response. The next one had 25 exhibitors and from there there was no going back.

DIVAlicious has prepared an ambitious timeline to enter global markets, says Vanitaa

The concept of exhibitions in Dubai was started with DIVAlicious, which was a challenge to get people to accept that they could buy affordable fashion in Dubai instead of going back to their home country. Once people got to know each other, the brand started to grow and spread around the world.

As Divalicious celebrates its 10th anniversary, what will be the unique highlights of the show this year?

DIVAlicious is known to be a great show with something for everyone! For our 10th year, we are ready for an exhibition of 95 exhibitors with brands from Delhi, Mumbai, Kolkatta, Bangalore, Pakistan and Dubai.

Every person entering will be drawn to buy something as we have party clothes, wedding clothes, loan clothes, accessories, fine jewelry, gift solution and party decor.

As the world begins to open up after a long period of lull, thanks to Covid, what type of attendance do you expect at the Dubai event and what has been the response to your other exhibits around the world?

We did two exhibits during the pandemic, both of which had huge attendance. Now, with the relaxation of regulations and fewer cases, people are ready to celebrate festivals and shop for the upcoming wedding season. Likewise, we started our season with shows in India and were delighted with the shopping and attendance.

What are your future plans ?

We have introduced affordable small pop-ups and luxury wedding salons to India. The plan is to continue at this rate as things open up and people are ready to shop. We have also planned an aggressive schedule to return to our global markets as we have buyers waiting to attend DIVAlicious.

The exhibition is open from 11 a.m. to 8 p.m. For more details, contact 050 458 5265 or [email protected]

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