Wedding Planner

Celebrate the new award-winning wedding showroom in Chesterfield

Nora Eve Bridal’s new showroom at The Glass Yard on Sheffield Road, Chesterfield.

Emma Swain, founder of Nora Eve Bridal, is hosting the event at her trendy new premises at The Glass Yard on Sheffield Road on Friday 28 January.

Prosecco and beer will be offered to guests who will be entertained by singer Jayrar at the party which will run from 6-9pm.

Double celebration for Nora Eve Bridal who has just won the regional final of the Wedding Industry Awards. Nora Eve Bridal will be among the cream of the country’s wedding dress retailers at the national final in London on February 23.

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Customers can choose from over 100 dresses, including those from two ranges, Ruby Lu and Ella Kate, exclusive to Nora Eve.

Emma said: “My team and I are absolutely over the moon. Being recognized regionally and winning against exceptional shops is so rewarding. We’re all so passionate about what we do every day, making brides’ dreams come true, so that’s great news.

Guests at the Chesterfield launch will hear more about what’s on offer at Nora Eva Bridal’s new studio. The business moved from West Bars to the city last month.

Emma, ​​37, said: “Nora Eve is more than just a shop, it’s an experience and we want to make it even more special! In our new studio we will be able to offer a number of VIP experiences so brides can choose to have a photographer, bring a makeup artist, or book a champagne-filled date. We want to make it fun and memorable.

Nora Eve Bridal offers over 100 dresses from designers such as Madi Lane, Maggie Sottero, Rebecca Ingram, Mori Lee and her own exclusive new brand Ruby Lu as well as a luxury collection including Jolie by Berta. Prices for dresses range from £1,000 to £3,700.

Attention to detail at the Nora Eve Bridal showroom in Chesterfield.

The boutique also offers limited-edition dresses by cutting-edge British brand Ella Kate, exclusive to Nora Eve Bridal. Emma said: “The Ella Kate design studio is located at Nora Eve Bridal. There is a strong local connection to the dresses going from the drawing board to production at The Glass Yard.”

Emma’s 14-year-old daughter, Ella-Mae, and 10-year-old niece, Maisie-Kate, are the inspiration behind the limited-edition Ella Kate brand. The collection, ranging from cool and contemporary dresses to ones that are unruly, wild and fun, reflects the individual personalities of the young cousins.

In the nine years that Emma has been the head of Nora Eve Bridal, she has noticed a big change in the dresses that brides choose. She said: “There doesn’t seem to be as much glitz or glamour. When we first opened brides didn’t care to be comfortable as long as they looked good. Brides these days don’t want pearls that scratch or corset dresses that they can’t breathe in. Brides want to be comfortable and have fun.If they go for the wow factor, our brides will go for a large front slit, exposed back or low cut front to make a statement.

“Our busiest time of year is now. There are a lot of proposals between Christmas and Valentine’s Day, so congratulations to those of you who just got engaged, we hope to meet you soon.”

One of the fitting rooms in the new Nora Eve Bridal showroom.

As owner and manager of the business, which won the LuxLife Best Luxury Bridal Store in the East Midlands 2021 award and is a regional finalist in this year’s Wedding Industry Awards, Emma oversees a team of four staff. She said: “They are my working family, we are all very close and I feel lucky for that. Listening to dates with enthusiastic brides and hearing about such a special trip is a real privilege and it is nice to know that we have been a part of that.

“I love what I do. I don’t think many people can say they get up in the morning and really look forward to going to work.”

Emma’s journey to becoming a businesswoman began with a determination to build a good life for herself and her daughter Ella-Mae when she became a single mother. She said: “I was working as a wedding planner but the hours were really not suitable with a young child. That’s when I decided to pursue my dream of opening a bridal shop. J opened my first shop on Chatsworth Road before moving to West Bars and finally our new destination at The Glass Yard”.

Emma has worked tirelessly to grow her business. She said, “I literally got married to Nora Eve!”

With a new partner in her life, whom she met last year after a decade of single life, Emma said: “I’m very lucky now to have a great company, brilliant staff and now also a life. of happy families…good things come to those who wait.”