Scent plays an evocative role in our memories – and using it to mark special moments in our lives with purpose and intention can make it all the more effective. Just ask everyone who has worn a special, handpicked bridal fragrance on their wedding day. Our sense of smell love nostalgia.
“Scent has the power to transport us and it is closely linked to our emotions”, explains Joan Tanis, director of training at Francis Kurkdjian House. “For such a happy and meaningful day, it’s important to have a scent that connects to those emotions, a scent that will then bring you back to that happy day.”
“It’s a deeply personal experience,” agrees Chris Wyatt, vice president of global education and service experience at Jo Malone London, to choose a perfume for your wedding day. “This scent is going to be something you will remember for the rest of your life.” The way Wyatt sees it, you should contemplate it the same way you would the rest of the details of your wedding planning. “Think of the care you give to selecting the individual flowers for your wedding bouquet!” he says. “Tying your scent to the flowers you wear or dress the venue will make it look like the bride is sitting at every table with every guest.”
From finding the right scent profile to test-driving before the big day, the experts share their guiding philosophies for choosing a bridal fragrance.
Think about what you like
“I really believe it’s your day, so you should choose to wear something that makes you feel spectacular — don’t let the trend or the seasonality of the scent guide you,” Wyatt says. “It will be something you will remember forever, so you should choose something that showcases who you are.” It could be something that is already your signature, a new fragrance, or a combination. “Why not do both?” poses Wyatt, who says the beauty of layering scents and/or seeking professional service, like Jo Malone’s Scent your wedding service, is that you can personalize your signature scent by “adding a touch of novelty”. Typically, this process begins by tapping into your wedding planning, such as what your flower arrangements will be. A scent can be linked to their bouquet or their color scheme. Wyatt uses the example of harmonizing soft pastels with light floral scents, or a deeper palette with richer, bolder scents. Overall, something that matches what you normally wear but feels special and complementary enough for the occasion is always a safe bet. “Keep in mind that you’re going to celebrate — you have to dance, you have to be around people — so wear a perfume that you can spray again during the party without having to bathe in it,” says perfumer Ben Krigler. “That’s a nice touch! You should be in your comfort zone and wear something that feels like a second skin. He also recommends trying it on fabrics. “Wearing perfume on clothes will give you that beautiful sillage” – or scent trail.
Consider the deeper meaning and associations
“A lot of brides choose a symbolic scent,” Wyatt explains. He cites the example of one of Jo Malone’s most popular wedding fragrances, Peony & Blush Suede. “The peony is a historical sign of good fortune,” he says. Then there is the orange blossom, which symbolizes “happiness in marriage” or the honeysuckle, which is linked to “loyalty and eternal love”. Stirring up a certain mood is also something that needs to be considered. “Generally, brides-to-be are in a high state of excitement, but more often than not they’re also a bit stressed, so they may crave something fresh and airy,” says Tanis, referring to citrus fruits, aquatic flowers or with light flowers. scents. “Stronger scents have a maturity and sensuality that lend themselves to romantic celebration,” she continues, speaking of richer, more sensual spicy and woody scents, such as ouds (rare, fragrant, Middle Eastern resins) .
Suits your body chemistry and environment
“You want to wear something that suits your body chemistry,” says Krigler, noting that the pH of our skin affects how a perfume smells on you — and that’s why it will never smell the same on two people. different people. This is why pulse points, such as the neck, wrist or the inside of the elbows, which naturally emit more heat, are the best places to spray perfume. The weather is also something to consider. “Daytime weddings have the advantage of sunlight,” Tanis says. “The heat and sometimes humidity of an outdoor wedding kicks up our body chemistry so the scent leaves a trail. Evening weddings can call up deeper notes that connect with the lighting and ambiance. Whether it’s woodsy or floral, the décor can also reflect the fragrance chosen by the bride, she adds. But, once again, Tanis insists, “It’s really about what makes you feel good.”
Test your perfume in advance
“If you’re trying something new, I recommend testing it out for a few days to make sure you continue to react and connect with it before wearing it on your special day,” Tanis says. “It gives you the opportunity to really see how you feel about the scent and understand how it lasts over time. It’s essential to feel comfortable and energized by the scent you’re wearing. While some experts believe that only your opinion matters, she often recommends seeing what others, including your partner, think about it, too. “I like to gauge a new scent through the reactions of those around me,” she says. Has he received compliments from friends? Has anyone stopped you to ask what perfume you’re wearing? Wyatt’s personal recommendation, though, is to stay true to yourself. Don’t be guided by other people’s answers,” he says. “It’s your day!”
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