Wedding Service

Biz Buzz: Every Day is a Fairy Tale for Wedding Owners, Event Centers

Do you want to know what’s going on in the eastern Idaho business scene? We have what you need. Here is an overview of this week’s economic news in the valley.

SALES BUZZ

RIGBY

Local couple living the ultimate fantasy as authors, wedding venue owners

Loft 745 is located at 5 North 3800 East in Jefferson County. | Right photo courtesy of Josh Foster

RIGBY – For Josh and Georgia Pearle Foster, running a wedding venue is like living in a fairy tale.

The Rigby couple own Loft 745 near County Line Road in Jefferson County. Many people have attended weddings and receptions here over the years, and countless others have seen the sign out front while driving past on US Highway 20.

The Foster family has been attached to the Loft for over a decade, but they’ve been around for much longer. Josh and Georgia Pearle officially took it over in 2019 and for them it’s a convenient way to let their inner artist shine.

“Planning a wedding is a lot like putting together poetry, and poetry is what I have my degrees in,” Georgia Pearle told EastIdahoNews.com. “The whole time I was in school I did service industry jobs…so it wasn’t too hard to balance that with the creative side.”

Poetry is Georgia’s first love and her first poetry book will be released in September. Josh is also a writer. His collection of short stories will come out July 24.

The duo met in Texas, where they both earned doctorates in writing. They recently launched Foster Literary, a publishing company through which they plan to teach writing classes for aspiring authors at their venue at 5 North 3800 East in Jefferson County.

Since acquiring Loft 745 three years ago, Josh and Georgia Pearle have worked to continue running the business his parents started while adding their own artistic flair.

Three different packages are available to customers, and the company now has an online presence where customers can plan and select decor for a wedding at any location.

“We’ve cataloged our entire inventory and at this point we have over 200 boxes of silk flowers (alone),” says Georgia. “We can now provide a more streamlined service to our customers.”

Loft 745 has what Josh describes as a “secret garden” where guests can gather and mingle for their family events. Beautifying this space has been one of the most rewarding aspects of their work, and it has also proven to be an attractive location for customers.

“It looks a lot like a book,” says Josh. “Create a space where people can lose themselves in beauty, in a life that is not theirs (for a magical day).”

secret garden pictures
A glimpse of a piece of the garden at Loft 745. | Rett Nelson, EastIdahoNews.com

And Josh enjoys cleaning up after a particularly loud crowd.

“One summer evening in Idaho at 1 or 2 a.m.…I like looking at everyone’s trash,” Josh explains. “I take pictures of the trash bag and the lost items we find – a tie in the tree, the flowers and buttonholes strewn everywhere.”

Overall, Josh describes the people of eastern Idaho as “pragmatic partygoers.” Georgia is originally from South Mobile, Alabama, and she says Southerners love extravagance and take their parties seriously.

In a post-COVID world, Josh says weddings and parties in eastern Idaho have ended much earlier and become more watered down than usual.

So seeing a wild party on occasion is nice for them.

“It’s a joy to see my community stepping into the space and making it their own,” says Josh.

Some of their most unique celebrations have included quinceañera and LGBTQ weddings, with the latter accounting for 10% to 20% of their customers each year.

The venue also hosts business conferences, lunches and working groups.

But no matter the type of event, what the Fosters enjoy most is working their magic to throw a party that guests love.

“Seeing them gasp (and say): ‘Oh, that’s beautiful!’ And then to see the relief wash over them (to know) that they don’t have to worry about that part of the day (it’s fun to see),” Georgia says.

“Georgia can put a twist on an arch or a table that makes it special in a new way,” adds Josh.

loft visitor center
Le Loft Visitor Center | Rett Nelson, EastIdahoNews.com

For the Fosters, being able to create magic as authors and entrepreneurs is the ultimate fantasy. Going forward, they are excited to create the ultimate couples fantasy as they begin their life together in eastern Idaho.

“It’s right along the highway and it says Idaho (because of the log buildings),” Josh says of the business. “That’s what we try to give to our clientele (with our own magic touch).”

To schedule a visit or find out more, visit the website. You can also call or text Georgia at (208) 523-1977.

loft signage and construction
Rett Nelson | EastIdahoNews.com

BIZ-BITS

Opening of a discount grocery store in Idaho Falls

IDAHO FALLS – Grocery Outlet Bargain Market is moving into the 16,000 square foot building formerly occupied by Big Deal Outlet at 2455 East 25th Street.

It offers a variety of items for customers that are priced 40%-70% lower than similar items in other stores. Many items are comparable to what you’ll find at any grocery store, including fresh produce, meat and deli meats, dairy products, and frozen foods.

RELATED | Here’s what’s happening to Porter’s old building in Idaho Falls

Independent owner/operator Douglas Everett tells EastIdahoNews.com that there is a special section in Grocery Outlet called NOSH – Natural Organic Specialty Healthy Foods.

The company opens its doors on Thursday, July 14. A grand opening with the Idaho Falls Chamber of Commerce will be held at noon.

EastIdahoNews.com plans to attend and will provide a more in-depth story soon.

Family bar closes after 90 years and reopens under new ownership

FIRTH – A long-standing family business in Firth recently closed after 90 years in business.

Collets Bar at 132 Main Street in Firth was recently sold, and a person familiar with the project told EastIdahoNews.com in an email that the new owners are working to renovate and restore it.

EastIdahoNews.com plans to reach out for a full story soon.

IN CASE YOU MISSED IT…

Several improvement projects underway in Yellowstone National Park

Construction underway on a townhouse development project in Blackfoot

Mountain America Center hockey rink nears completion